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Blog posts tagged with 'behind the scenes'

An Inside Look at What Makes AFW Unique
An Inside Look at What Makes AFW Unique

AFW has been providing customers with the best prices and widest selection of furniture for more than 40 years by doing things a little differently, whether that’s buying large volumes of products directly from factories or constantly working behind-the-scenes to create the best possible experiences for our customers. We sat down with some long-time AFW employees to get their inside perspective on what makes AFW unique and insight on AFW’s long-term success.

How it's Made: The Ceramics of Tonalá
How it's Made: The Ceramics of Tonalá

Here at AFW, one of the ways we are able to offer great prices to our customers is by cutting out the middle man and working directly with factories to bring you everything from sofas to home decor pieces.

Many of our ceramic home accents are from Promart Design, a small workshop located in Tonalá, Mexico. Tonalá is well-known ceramic center in the state of Jalisco, where local artisans have been making pottery for hundreds of years. We talked with the workshop to get an inside look at how they transform local clay into beautiful ceramic pieces ready to adorn your home.

AFW Shines in Top Company Awards Consumer Category
AFW Shines in Top Company Awards Consumer Category

American Furniture Warehouse (AFW) is the proud recipient of ColoradoBiz Magazine's 2016 Top Company Award in the Consumer category. On August 25th, 2016, founder and CEO Jake Jabs accepted the award at ColoradoBiz Magazine's ceremony, attributing AFW's success to "[running] mean and lean" and "[sel...

AFW's secret to an efficient business
AFW's secret to an efficient business

Did you know American Furniture Warehouse is more than a place where you buy lifestyle furniture?

The Colorado institution is akin to a machine.

A very well-oiled machine. Without the 14 stores and six distribution centers in Colorado and Arizona each doing its part, it wouldn't work. But this str...

AFW's Rankings in Denver Business Journal's Book of Lists
AFW's Rankings in Denver Business Journal's Book of Lists

In 2015, AFW not only got one top-rating but several in the Denver Business Journal's Book of Lists. Two top rankings that AFW is especially proud of is a number one position as the "Largest Denver-Area Veteran-Owned Company" and as one of the "Top 25 Denver-Area Corporate Philanthropists"."Denver B...

What Makes AFW Unique?
What Makes AFW Unique?

American Furniture Warehouse has been in business for over 40 years and many people ask Jake Jabs "What is your secret?" Here are some of the reasons AFW is unique and, after all of this time, the first choice for many merchandisers to help us provide you the lowest prices anywhere, anytime.

Behind The Scenes In Our Sign Shop
Behind The Scenes In Our Sign Shop

At American Lifestyle Furniture, we create all of our signage, banners, truck decals and promotional materials right here at our corporate headquarters in our sign shop. Just like with our advertising designers, our sign shop manager handles all aspects of design and production of our material.